Right off the bat, they give new users a list of reasons to stick around. Spotify emphasizes customer onboardingįor Spotify, customer retention starts at the very beginning of the customer relationship. Here are a few reasons we admire Spotify’s customer experience strategy. In Q4 of 2022, Spotify had 489 million active users and 205 million are premium subscribers, up from 180 million in Q4 of 2021.Īnd that’s why this month we’re crushing on Spotify’s customer retention strategy. They have growing customer retention despite more and more competitors on the playing field. Spotify, originally founded in 2006 in Sweden, continues to see success. And, we’ve done a deep dive to see just how they do it. Your customers do your marketing for you, spreading good words about your product and service.īut, how do you connect with your customers to make sure they keep coming back? The music streaming platform Spotify masterfully retains customers. Aside from saving you on customer acquisition costs, when you can establish a pool of customers who are loyal to your brand, you have an edge over your competitors. That said, you’re losing out on business growth if you don’t focus on brand loyalty. And, when compared to the cost of customer acquisition, customer retention costs almost 5x less than bringing new customers under your umbrella. A study from Harvard Business School found that increasing customer retention rates by even 5% can boost your company’s profits by 25-95%.
Use your email address to create a password.Long-term customers are more valuable to your company’s growth than you may think.Click EDIT PROFILE and add an email address to your account.Log in to your account page with your phone number.Create a Spotify password to log in with an email address instead: Note: You can’t use your phone number to log into the desktop app. Try logging in with these to find your account.
with email, phone number, Facebook, Apple, or Google. Note: There are a few ways to sign up, e.g. If the verification code isn’t working, check the number and try again, or re-enter your phone number to generate a new code. If you see the message ‘Try again’, you likely entered the number incorrectly.
Be sure to check you enter the number correctly. If it’s been a while, generate a new code by re-entering your phone number. It might take a few minutes if your reception is poor.
Sign up with phone number Didn’t get a verification code? Signing up with your phone number means you log in with a code we text to you, so you don’t need to remember a password.
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